AI Insights · Timothy · October 2022
Top 5 Beauty Retail Apps in Australia Q3 2022 Performance
A review of the top 5 beauty retail apps in Australia during Q3 2022, highlighting trends in weekly downloads and active users.
Throughout Q3 2022, the Australian beauty retail app market saw varied performance among the top 5 apps, with each showing unique trends in weekly downloads and active users.
MECCA - Beauty Shopping experienced a fluctuating pattern in weekly downloads, starting at 4.4K and peaking at 9.5K in mid-July, before ending the quarter at 9.1K. The app also saw a consistent increase in weekly active users, rising from 23.2K to 37.7K over the quarter.
Sephora - Beauty Shopping maintained a stable download rate, generally ranging between 4.2K and 6.8K, with a noticeable peak of 6.8K in the week of September 12. Active users for Sephora showed a slight upward trend, increasing from 20.3K to 22.6K throughout the quarter.
Adore Beauty | Shop Beauty Now had a relatively stable download performance, with weekly downloads fluctuating between 2.4K and 3.9K.
LOOKFANTASTIC: Beauty & Makeup saw a decline in weekly downloads, starting at 323 and peaking at 757 mid-July, then decreasing to 166 by the end of September. Active users also saw a slight decline from 1.4K to 1.2K over the same period.
Lastly, Nykaa – Makeup/Beauty Shopping showed minimal fluctuations in weekly downloads, with numbers ranging from 142 to 261. Weekly active users displayed a slight increase from 2.0K to 2.4K by the end of the quarter.
These insights, provided by Sensor Tower, offer a snapshot of the competitive landscape of beauty retail apps in Australia. For more detailed data and further insights, visit Sensor Tower.
